Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

What Target Canada's Failure Can Teach CEOs about Business Growth Strategy

WhyTargetCanadaFailedEntering a new, foreign market can be a challenge for any business. Regardless, it is still an important step for any company looking to grow internationally in the era of globalization.

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Tags: Focus Area: Strategy, international business, competitive differentiation, business growth strategy, new market entry

CEO Profile with Rudy Burwell: Leadership and Business Excellence

rudy_burwellRudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy recently at the Tower Club of Tysons Corner for this interview.

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Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series

What Every CEO Needs to Know about Competitive Intelligence

competitive_intelligence_strategyIn today's marketplace, developing an effective strategy to respond to changes in the competitive environment is one of the most critical challenges facing many companies. A powerful tool that can be used to overcome this is competitive intelligence (CI). While there are many practices and techniques associated with performing market and busines research, CI is a formally structured professional approach that achieves consistent, usable results. We asked Rhonda Kleiman, founder of the Rhonda Kleiman Group LLC, to share with us her insights on competitive intelligence strategy for CEOs.

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Tags: marketing strategy, Focus Area: Strategy, competitive differentiation, market positioning, market opportunity assessment, business growth strategy, CEO Knowledge Series, competitive-intelligence

CEO Profile with Debbie King: Leadership in Association Analytics

debbie_kingDebbie King is a highly accomplished entrepreneur, technology visionary and passionate communicator. As the founder and CEO of DSK Solutions, she is at the forefront of the data analytics and business intelligence industry, providing solutions for some of the largest and most well known associations across the U.S. In this interview, she shares her insights about entrepreneurship, business leadership and creating a vision for growth.
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Tags: Focus Area: Leadership, executive communication, leadership strategy, entrepreneurship, b2b business growth, growth strategy, business execution, competitive differentiation, market opportunity assessment, associations, CEO Profile Series

CEO Profile with Kathy Clark: Guiding Students to Learning Success Online

kathy_clarkKathy Clark is a visionary leader with a history of innovation in the technology industry. As the co-founder of Landmark Systems, she built the firm from a two-employee startup to a 330-employee, $60 million enterprise later sold to ASG Software. Kathy has served as board chair of the Northern Virginia Technology Council (NVTC), as well as on the boards of George Mason University, Shenandoah University and the Virginia Foundation for Independent Colleges. She has been named both a KPMG Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year. Most recently, Kathy served as President & CEO of Smarthinking, Inc. We recently caught up with Kathy to learn about her entrepreneurial journey, her insights on business and her experience working with Wendt Partners.

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Tags: Focus Area: Leadership, business strategy, executive communication, exit strategy, b2b business growth, competitive differentiation, market positioning, technology, NVTC, Pearson Education, strategic sale, CEO Profile Series

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