Driving growth: It seems like the obvious priority for every business, but in reality it often becomes a vanishingly remote possibility in the midst of the daily demands of running a company. As long as the sky isn’t falling and most of your current customers remain for now, it may seem impossible to get around to making changes that could actually fuel significant new growth. Here are 4 strategies that you, as a CEO, can implement today to get over this hurdle and start growing again:
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: content marketing, CRM, Focus Area: Strategy, marketing automation, change management, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, social selling
There are a lot of ideas and opinions in the business community about what's involved in hiring a business consultant to help drive growth within a business. Like many questions, CEOs deserve to have a solid answer to their questions based in evidence and insights they can use to make better decisions. Here are five myths about hiring a business growth consultant, and the truth (and facts) behind each one:
Tags: Focus Area: Strategy, change management, business strategy, executive communication, engagement, b2b business growth, selecting a business consultant
You're the CEO or a senior executive with a growth-driven business-to-business company, and you are committed to achieving new revenue and market targets for your firm. You've decided to retain an outside consultant to help you develop the strategy and pursue change. Now, you just need to determine how to select the right firm to partner with. This article, the second in a two-part series, gives you four key factors to consider in selecting the right B2B business consultant for your company.
Tags: strategy, Focus Area: Strategy, b2b, change management, business planning, business strategy, strategic planning, executive communication, b2b business growth, selecting a business consultant, business consulting
Companies looking to achieve significant change or growth goals recognize that outside consulting counsel is essential to their success. Enterprises whose CEOs elect to retain consulting counsel achieve more lasting results over a shorter timeframe, on average, than companies who attempt to drive change purely in-house. However, it is essential that you select the right B2B businss consultant for your company. Here's how:Tags: strategy, Focus Area: Strategy, b2b, change management, business planning, business strategy, strategic planning, executive communication, b2b business growth, selecting a business consultant, business consulting
As a B2B business owner or CEO, you face unprecedented challenges to your success in the marketplace. Customers are confused. Competition is fierce. Markets are saturated with products and posturing. Today’s innovation becomes tomorrow’s commodity. And the uncertain economy presents a triple threat: It undermines customer confidence, increases the risk of new investments, and makes it easier for lower-cost producers to undercut your position. In addition, challenges within your own organization also exist -— often driven by silos and divisions that make enterprise-wide change difficult to implement.
Tags: brand strategy, Focus Area: Strategy, b2b, change management, business strategy, strategic planning, business leadership, b2b business growth, growth strategy
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