Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

What Every CEO Needs to Know about Managing Millennials at Work

People Together-2The millennial generation is on its way to becoming the largest age cohort in the workforce today. As more and more Baby Boomers retire, and with the demographic reality that Generation X is half its size, the millennial generation represents a massive wave of energy and employees who will rapidly become the dominant force in your company. In fact, by 2025 they will make up 75% of the overall workforce.
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Tags: Focus Area: Leadership, CEO Knowledge Series, corporate culture, gen-y, emerging workforce, organizational development, millennials, employee onboarding, effective management

What Every CEO Needs to Know about Trademarks and Protecting Your Brand

trademark_image_-_analog_-_thumbnailTrademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a busines can develop. In the B2B market, companies need to invest in trademark strategy and protection whether they provide products or deliver services. We recently sat down with attorney Josh Gerben of Gerben Law Firm, a nationally recognized, award-winning trademark law firm, to discuss what every CEO should know about trademarks.
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Tags: marketing strategy, brand strategy, Focus Area: Marketing, business strategy, trademark law, registered trademark, intellectual property, brand protection, CEO Knowledge Series

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