Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Does My Business Need a Chief Operating Officer (COO)?

business_owners_ceo_and_cooAccording to The Wall Street Journal, USA Today and other news organizations, corporate America is losing its taste for Chief Operating Officers (COOs). In fact, the trend toward eliminating the position is so dramatic that the Journal declared that we need to "Add COOs to the Endangered Species List". What does this shift mean for your business?

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Tags: Focus Area: Leadership, executive communication, business execution, business growth strategy, CEO Answers Series, COO, Chief Financial Officer, CFO, Chief Operating Officer

How Do I Choose the Right Software for Sales, Marketing and Business Growth?

business_growth_technologyOne of the most critical decisions you can make as a CEO is to select and commit to a technology platform that supports the growth objectives of your business. Many companies try to grow without a consistent set of tools in place to support that growth. However, the sheer complexity of sustaining growth results in a whole new range of problems: ignored leads, missed opportunities and confused priorities. On the other hand, selecting systems without a common strategy and integrated approach will result in many of the same problems. With these risks in mind, how do you choose the right tools for the job?
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Tags: CRM, Focus Area: Strategy, business software, marketing automation, customer relationship management, salesforce.com, hubspot, business growth strategy, sales effectiveness, CEO Answers Series, email marketing, stages of growth

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