Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Kathy Clark is a visionary leader with a history of innovation in the technology industry. As the co-founder of Landmark Systems, she built the firm from a two-employee startup to a 330-employee, $60 million enterprise later sold to ASG Software. Kathy has served as board chair of the Northern Virginia Technology Council (NVTC), as well as on the boards of George Mason University, Shenandoah University and the Virginia Foundation for Independent Colleges. She has been named both a KPMG Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year. Most recently, Kathy served as President & CEO of Smarthinking, Inc. We recently caught up with Kathy to learn about her entrepreneurial journey, her insights on business and her experience working with Wendt Partners.
Tags: Focus Area: Leadership, business strategy, executive communication, exit strategy, b2b business growth, competitive differentiation, market positioning, technology, NVTC, Pearson Education, strategic sale, CEO Profile Series
The serviced office and office business center industry is going through rapid change. Established companies are transitioning to open office designs and startups are flocking to incubators, accelerators and coworking centers. Increasing rents and changing market conditions are impacting costs, and many of the value-added services that helped expand margins are not as lucrative as they were. But the market is also presenting major new opportunities. By partnering with a B2B business growth consultant, office business center operators can drive new growth by focusing on these priorities:
Tags: Focus Area: Strategy, business strategy, commercial real estate, office business centers, coworking, b2b business growth, selecting a business consultant, competitive differentiation, market positioning
The professional services industry is a highly complex and rapidly changing sector. As the principal, senior partner or CEO of a business-to-business professional services company, you’re constantly looking for new ways to enhance growth and build new revenue streams, whether you lead a staffing company, insurance firm, outsourcing provider, property management company, HR services firm, IT systems integrator or an A/E/C business. Working with a B2B business growth consultant, you can drive new revenue by focusing on these priorities:
Tags: Focus Area: Strategy, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, professional services marketing, professional service firms
The field of commercial real estate (CRE) is in the midst of considerable change due to a combination of factors. User behavior is changing – for example, companies are moving from closed workspaces to open offices. The financial environment is shifting – project packaging is challenging, yet opportunities are strong. And market fundamentals are evolving – mixed-use is in, single-use is out, and yet zoning laws and planning goals are not keeping up. In the midst of this, CRE firms who work with a B2B business consultant can achieve significant growth by focusing on these priorities: