Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Business Growth Strategies: Your Brand’s a Mess, But Your Logo's Fine

logo_design_workbookThe competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.

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Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience

Business Growth Strategies: It’s Time to Revisit the Lowly Checklist

pilot_with_checklist.jpgIn his groundbreaking, impeccably researched book, The Checklist Manifesto: How to Get Things Right, Atul Gawande thoroughly examines and uncovers the enormous strategic value of the lowly checklist. The author, an award-winning surgeon and health policy researcher at Boston’s Brigham & Women’s Hospital, convincingly demonstrates that strict, precise, intensive adherence to detailed procedures is often the literal difference between life and death. 

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Tags: Focus Area: Strategy, business strategy, business execution, business growth strategy, Business Growth Series, Chief Operating Officer, operations, checklist, quality management

What Every CEO Needs to Know about Negotiation

negotiationEffective negotiation can mean the difference between a successful business deal and a missed opportunity. How can you enhance your negotiation skills and plan the strategy behind your next negotiation more effectively? We sat down with attorney Ellen Kandell, President of Alternative Resolutions LLC and a leading expert on negotiation, to learn more.

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Tags: Focus Area: Leadership, b2b, business strategy, mergers and acquisitions, CEO Knowledge Series, negotiation

What Every CEO Needs to Know about Trademarks and Protecting Your Brand

trademark_image_-_analog_-_thumbnailTrademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a busines can develop. In the B2B market, companies need to invest in trademark strategy and protection whether they provide products or deliver services. We recently sat down with attorney Josh Gerben of Gerben Law Firm, a nationally recognized, award-winning trademark law firm, to discuss what every CEO should know about trademarks.
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Tags: marketing strategy, brand strategy, Focus Area: Marketing, business strategy, trademark law, registered trademark, intellectual property, brand protection, CEO Knowledge Series

CEO Profile with Angela Franco: Hispanic Business Leadership in Washington and the World

angela_franco_revised_headshot_smallAngela Franco is a dynamic, energetic and accomplished business and civic leader. As the President & CEO of the Greater Washington Hispanic Chamber of Commerce, she has moved to solidify and strengthen the role of Hispanic businesses and entrepreneurs. She has been honored as one of the 50 Most Powerful U.S. and International Business Executives by Minority Enterprise Advocate, she was recognized as a leading Minority Business Leader by the Washington Business Journal and she is a 2013 graduate of Leadership Greater Washington. We asked Angela to share about her experiences as the leader of a dynamic business organization in the nation's capital, and as a client of Wendt Partners.
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Tags: CRM, Focus Area: Leadership, business strategy, strategic planning, executive communication, customer relationship management, board development, minority business, CEO Profile Series

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