Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Do I Choose the Right Software for Sales, Marketing and Business Growth?

business_growth_technologyOne of the most critical decisions you can make as a CEO is to select and commit to a technology platform that supports the growth objectives of your business. Many companies try to grow without a consistent set of tools in place to support that growth. However, the sheer complexity of sustaining growth results in a whole new range of problems: ignored leads, missed opportunities and confused priorities. On the other hand, selecting systems without a common strategy and integrated approach will result in many of the same problems. With these risks in mind, how do you choose the right tools for the job?
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Tags: CRM, Focus Area: Strategy, business software, marketing automation, customer relationship management, salesforce.com, hubspot, business growth strategy, sales effectiveness, CEO Answers Series, email marketing, stages of growth

How Hubspot-Salesforce Integration Supercharges B2B Business Growth

salesforce_hubspot_integrationPerhaps you've been wondering if the business process benefits of ERP software would ever reach the sales and marketing side of the enterprise, so that you can better drive business growth. Well, I'm pleased to inform you that the future has arrived.
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Tags: CRM, sales performance, Focus Area: Marketing, inbound marketing, business software, marketing automation

5 Key Lessons about Business Software Learned from New York City

how_to_implement_business_software_lessons_learned_citibikeImplementing business software is one of the most challenging tasks a CEO can take on. Whether you're converting to a new Enterprise Resource Planning (ERP) platform to run operations or adding a more powerful Customer Relationship Management (CRM) system to improve sales, when you take the leap from one system to another, it is always a high-stakes, high-risk, high-stress experience. Here are five valuable lessons for your next software project.
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Tags: CRM, ERP, Focus Area: Strategy, operational assessment, new york, business software, marketing automation

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