Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

7 Reasons Why Your Vision for a Lifestyle Business is a Myth

the_lifestyle_business_mythOne of the most important factors essential to an effective business strategy is understanding and planning around the owner's personal objectives. Sometimes, the owner is motivated by a desire to create new products or innovations. Other times, it's about creating a legacy that can be left to future generations, or building the business into an asset that can command a high valuation at exit. Sometimes the owner has no clear idea of what their personal objectives are. And sometimes, the owner expresses the desire to position the company as a lifestyle business.
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Tags: Focus Area: Strategy, b2b, business planning, outsourced ceo, business leadership, b2b business growth, business execution, lifestyle business, business model generation

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