Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Developing An Effective Inside Sales Strategy: Training Your Team

If there was ever any doubt about the essential role of inside sales in business growth and profitability, several months of unprecedented reliance on contactless meeting and transaction modalities has shown B2B business owners exactly how critical inside sales is—and exactly how powerful a well-developed inside sales playbook can be in fueling success. A high-performing inside sales strategy requires assembling the right team and equipping them with the technology and tools to implement the techniques involved with lead generation and new business acquisition. However, no inside sales playbook is complete without a strategy in place for training your team.

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Tags: sales training, sales strategy, b2b business growth, business growth strategy, Inside Sales Team, Training, Team, business model

Building the Elements of Your Inside Sales Playbook

Due to its wide market reach, versatility, and capacity for high-volume lead generation, inside sales has been touted by business growth strategists as a valuable component of B2B revenue strategy for some time.

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Tags: sales strategy, b2b business growth, business growth strategy, workforce development, operations

Should B2B Companies Engage in Inbound Marketing, or in Content Marketing? The Answer Is Yes!

B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.

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Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy

5 Essential Keys to Driving Business Growth in the 'New Normal'

 

The outbreak and spread of COVID-19 has created an ever-evolving landscape of protocols, precautions, and pandemic-related pressures for businesses to navigate.

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Tags: leadership, Focus Area: Strategy, b2b, business growth strategy, pivot

What Target Canada's Failure Can Teach CEOs about Business Growth Strategy

WhyTargetCanadaFailedEntering a new, foreign market can be a challenge for any business. Regardless, it is still an important step for any company looking to grow internationally in the era of globalization.

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Tags: Focus Area: Strategy, international business, competitive differentiation, business growth strategy, new market entry

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