Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Should B2B Companies Engage in Inbound Marketing, or in Content Marketing? The Answer Is Yes!

B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.

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Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy

5 Essential Keys to Driving Business Growth in the 'New Normal'

 

The outbreak and spread of COVID-19 has created an ever-evolving landscape of protocols, precautions, and pandemic-related pressures for businesses to navigate.

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Tags: leadership, Focus Area: Strategy, b2b, business growth strategy, pivot

What Target Canada's Failure Can Teach CEOs about Business Growth Strategy

WhyTargetCanadaFailedEntering a new, foreign market can be a challenge for any business. Regardless, it is still an important step for any company looking to grow internationally in the era of globalization.

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Tags: Focus Area: Strategy, international business, competitive differentiation, business growth strategy, new market entry

Here’s a Quick Litmus Test to Evaluate Your Company’s Readiness for Growth

business_card_walletIn order to effectively develop a business growth strategy for your business-to-business (B2B) company, you must begin with a thorough assessment. After all, you need to understand your present growth capacity before you make plans that rely on a healthy ability to execute.

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Tags: CRM, Focus Area: Strategy, customer relationship management, revenue generation, business growth strategy

What Every CEO Needs to Know About Immigration Law

leading resources in immigration lawGlobal customers, investors and workforces require competitive enterprises to understand and adapt to the complexities and nuances of international policy. For U.S. companies, one major area of consideration is immigration law, and its impact on potential investors, owners, employees and partners. We sat down with attorneys Tom Fadoul, Jr., a principal with Offit Kurman and Michael Lin a partner with Braverman & Lin, both of whom are recognized in the field, to discuss the essentials of immigration law for CEOs:

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Tags: Focus Area: Strategy, b2b, international business, business growth strategy, CEO Knowledge Series, employment law, talent, immigration law

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