Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Business Growth Strategies: Your Brand’s a Mess, But Your Logo's Fine

logo_design_workbookThe competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.

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Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience

Business Growth Strategies: It’s Time to Revisit the Lowly Checklist

pilot_with_checklist.jpgIn his groundbreaking, impeccably researched book, The Checklist Manifesto: How to Get Things Right, Atul Gawande thoroughly examines and uncovers the enormous strategic value of the lowly checklist. The author, an award-winning surgeon and health policy researcher at Boston’s Brigham & Women’s Hospital, convincingly demonstrates that strict, precise, intensive adherence to detailed procedures is often the literal difference between life and death. 

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Tags: Focus Area: Strategy, business strategy, business execution, business growth strategy, Business Growth Series, Chief Operating Officer, operations, checklist, quality management

Does My Business Need a Chief Operating Officer (COO)?

business_owners_ceo_and_cooAccording to The Wall Street Journal, USA Today and other news organizations, corporate America is losing its taste for Chief Operating Officers (COOs). In fact, the trend toward eliminating the position is so dramatic that the Journal declared that we need to "Add COOs to the Endangered Species List". What does this shift mean for your business?

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Tags: Focus Area: Leadership, executive communication, business execution, business growth strategy, CEO Answers Series, COO, Chief Financial Officer, CFO, Chief Operating Officer

CEO Profile with Debbie King: Leadership in Association Analytics

debbie_kingDebbie King is a highly accomplished entrepreneur, technology visionary and passionate communicator. As the founder and CEO of DSK Solutions, she is at the forefront of the data analytics and business intelligence industry, providing solutions for some of the largest and most well known associations across the U.S. In this interview, she shares her insights about entrepreneurship, business leadership and creating a vision for growth.
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Tags: Focus Area: Leadership, executive communication, leadership strategy, entrepreneurship, b2b business growth, growth strategy, business execution, competitive differentiation, market opportunity assessment, associations, CEO Profile Series

How Business Growth Consultants Bring Fortune 500 Thinking to Midmarket CEOs

fortune_500_concepts_from_b2b_business_growth_consultantsAs the CEO of a growth-stage or midmarket B2B enterprise, you are always looking for opportunities to improve the company and achieve better business results. But whether your business is a $5M specialized architectural firm or a $45M industrial products manufacturer, one thing seems for sure: There are some competitive advantages and strategies that Fortune 500 companies can use, which are probably not scalable or practical for smaller companies…or at least, that’s the common wisdom. As it turns out, there is more value you can gain from the strategies used by large companies than you may think.

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Tags: brand strategy, CRM, Focus Area: Strategy, marketing automation, business strategy, b2b business growth, business execution, business consulting, social selling, market disruption, corporate university, innovation lab

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