Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Business Growth Strategies: Your Brand’s a Mess, But Your Logo's Fine

logo_design_workbookThe competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.

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Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience

Douglas Wendt’s Interview with Metro Weekly on Brand Strategy

metroweekly_stacked_blogThe following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.
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Tags: brand identity, brand strategy, branding, Focus Area: Strategy, marketing strategy, strategy, value proposition, web marketing, web strategy

How Breakthrough Brand Strategy Can Strengthen Your Business

how_breakthrough_brand_strategyWhy should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand strategy and identity is to stand for something, it needs to be in alignment with the answers to this question.

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Tags: branding, marketing, marketing strategy, value proposition, positioning, brand strategy, brand identity, logo identity, Focus Area: Strategy

Understanding the Elements of a Successful Value Proposition

understanding_the_elements_value_propositionBusiness leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and other things that just have to get done. On the other side are all of the strategic demands - the ideas, concepts, strategies, messages and models that are essential to the future of your company. Some CEOs focus too much on the tactical side (working in the business but never on it), and others get wrapped up in strategic thinking but lose sight of day-to-day execution priorities.

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Tags: branding, Focus Area: Strategy, marketing, marketing plan, marketing strategy, positioning, sales process, strategy, value proposition

3 Steps to Improving Your B2B Sales Process

3_steps_to_improving_b2b_sales_processProfessional selling in the business-to-business (B2B) marketplace has often boiled down to having people on the sell side who know people on the buy side. One sales person's Rolodex is another company's prospect list, or so the saying used to go. Today, however, that no longer works. Buyers and sellers alike change jobs; companies merge, consolidate or close; industry sectors are shifting in focus and growth potential.

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Tags: branding, content marketing, strategy, sales process, Focus Area: Sales

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