Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
As an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that can improve the delivery of care to a diverse range of patient populations. As the CEO of Via Medica International, he is implementing that vision at the cutting edge of innovation. We recently interviewed him at the City Club of Washington to learn more about his approach and accomplishments.
Tags: marketing strategy, value proposition, brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business strategy, startup, business leadership, leadership strategy, b2b business growth, international business, CEO Profile Series
Having immigrated to the United States from Africa and with an extensive background in the global hospitality and housing sectors, Ferdinand Akesse developed a vision for helping international executives achieve a more successful transition to the United States. In launching Transitions from Africa, he brought to bear all of his personal and professional knowledge to create a world-class resource. In this interview, Akesse shares how he developed his vision and brought it to life, and how Wendt Partners helped him make its success possible.
Tags: brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business planning, business leadership, business launch, international transition, startup strategy, multilingual website, CEO Profile Series
Why should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand strategy and identity is to stand for something, it needs to be in alignment with the answers to this question.