The competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience
Trademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a busines can develop. In the B2B market, companies need to invest in trademark strategy and protection whether they provide products or deliver services. We recently sat down with attorney Josh Gerben of Gerben Law Firm, a nationally recognized, award-winning trademark law firm, to discuss what every CEO should know about trademarks.Tags: marketing strategy, brand strategy, Focus Area: Marketing, business strategy, trademark law, registered trademark, intellectual property, brand protection, CEO Knowledge Series
In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter.
Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth
As the CEO of a growth-stage or midmarket B2B enterprise, you are always looking for opportunities to improve the company and achieve better business results. But whether your business is a $5M specialized architectural firm or a $45M industrial products manufacturer, one thing seems for sure: There are some competitive advantages and strategies that Fortune 500 companies can use, which are probably not scalable or practical for smaller companies…or at least, that’s the common wisdom. As it turns out, there is more value you can gain from the strategies used by large companies than you may think.
Tags: brand strategy, CRM, Focus Area: Strategy, marketing automation, business strategy, b2b business growth, business execution, business consulting, social selling, market disruption, corporate university, innovation lab
As a B2B business owner or CEO, you face unprecedented challenges to your success in the marketplace. Customers are confused. Competition is fierce. Markets are saturated with products and posturing. Today’s innovation becomes tomorrow’s commodity. And the uncertain economy presents a triple threat: It undermines customer confidence, increases the risk of new investments, and makes it easier for lower-cost producers to undercut your position. In addition, challenges within your own organization also exist -— often driven by silos and divisions that make enterprise-wide change difficult to implement.
Tags: brand strategy, Focus Area: Strategy, b2b, change management, business strategy, strategic planning, business leadership, b2b business growth, growth strategy
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