In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth
The following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.Tags: brand identity, brand strategy, branding, Focus Area: Strategy, marketing strategy, strategy, value proposition, web marketing, web strategy
Why should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of success (or survival) that your business achieves. If your brand strategy and identity is to stand for something, it needs to be in alignment with the answers to this question.
Tags: branding, marketing, marketing strategy, value proposition, positioning, brand strategy, brand identity, logo identity, Focus Area: Strategy
Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:
Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, brand strategy, brand identity, CRM, sales performance, Focus Area: Leadership
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