Innovation Insights: The Business Growth Blog

The Top 25 Business Growth Blogs and Resources for B2B CEOs

Posted by Patrick Keane on July 10, 2014 at 9:59 AM

Top_25_B2B_Growth_Blogs_7.7.2014 Through my experience working with executives, I have learned that it is essential for CEOs to have the opportunity to engage in meaningful conversations with peers and thought leaders. Leadership can be inherently lonely at the top. Rapidly evolving technology, however, is changing the way we do business by providing executives with platforms to engage one another as thought leaders around key issues. This new business landscape empowers CEOs with the information and resources necessary to make informed decisions in a timely manner.

Tags: blog strategy, Focus Area: Leadership, b2b business growth, business growth strategy

Five Compelling Reasons to Adopt Inbound Marketing Now [Infographic]

Posted by Doug Wendt on August 2, 2013 at 6:29 PM

adoption_of_inbound_marketing_chart_graphic Inbound marketing offers a revolutionary approach to marketing - one that can truly transform your business, and take you far beyond the limitations of traditional 'interruption' marketing. Here are five compelling reasons why you need to adopt it now:

Tags: blog strategy, marketing strategy, social media marketing, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, seo

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

Posted by Alice Wendt on May 13, 2013 at 5:12 PM

Sales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.

Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

5 Lead Generation Strategies that Work for B2B Companies

Posted by Doug Wendt on February 24, 2013 at 9:34 AM

5_lead_generation_strategies_that_work_b2b The business-to-business (B2B) selling environment has radically changed, but unfortunately many B2B companies have not changed with it. Research shows that today's B2B buyer is more educated, more sophisticated and far further down the decision path when they connect with your sales team than was ever the case before.