Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

CEO Profile with Rudy Burwell: Leadership and Business Excellence

rudy_burwellRudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy recently at the Tower Club of Tysons Corner for this interview.

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Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series

Business Growth Strategies: Sometimes, Innovation Means Delaying Change

southwest_airlines_business_growth_strategyToday, nearly every discussion about business strategy inevitably covers the question of innovation. After all, we live in the most technologically advanced and economically complex business environment in history, and one that promises to only become more intense going forward. We all know that innovation -- whatever it is -- seems to be an obvious, essential ingredient in business growth strategy. But when and how do we innovate?
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Tags: b2g, Focus Area: Strategy, b2b, operational efficiency, information technology, market opportunity assessment, business growth strategy, innovation, CEO Growth Series

How Government Contractors Can Benefit from a B2B Business Growth Consultant

how_government_contractors_can_benefit_from_b2b_business_growth_consultantsThe government contracting marketplace is constantly shifting, and today it requires new thinking and fresh ideas. Sequestration at the federal level, tightening budgets at the state level, and new scrutiny on many municipal governments and public authorities mean greater challenges for GovCon firms. With the support of a B2B business growth consultant, you can position your company for new opportunities by focusing on these priorities:
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Tags: b2g, govcon, government contracting, Focus Area: Strategy, business strategy, b2b business growth, selecting a business consultant, competitive differentiation, market positioning, federal markets

CEO Profile with Jim Marinucci: A Vision for the Future of Healthcare

wp_blog_-_jim_marinucciAs an international healthcare professional with more than 25 years of experience, Jim Marinucci has a clear vision for new strategies that can improve the delivery of care to a diverse range of patient populations. As the CEO of Via Medica International, he is implementing that vision at the cutting edge of innovation. We recently interviewed him at the City Club of Washington to learn more about his approach and accomplishments.

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Tags: marketing strategy, value proposition, brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business strategy, startup, business leadership, leadership strategy, b2b business growth, international business, CEO Profile Series

CEO Profile with Ferdinand Akesse: Guiding Global Executive Transitions

wp_blog_-_ferdinand_akesse_headshotHaving immigrated to the United States from Africa and with an extensive background in the global hospitality and housing sectors, Ferdinand Akesse developed a vision for helping international executives achieve a more successful transition to the United States. In launching Transitions from Africa, he brought to bear all of his personal and professional knowledge to create a world-class resource. In this interview, Akesse shares how he developed his vision and brought it to life, and how Wendt Partners helped him make its success possible.

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Tags: brand strategy, web strategy, b2g, Focus Area: Leadership, b2b, business planning, business leadership, business launch, international transition, startup strategy, multilingual website, CEO Profile Series

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