Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

CEO Profile with Sylvia Lagerquist: Helping CEOs Understand the Numbers

sylvia_lagerquist_cpaSylvia Lagerquist, CPA is the founder and president of Haines & Lagerquist CPAs, an award-winning, full-service public accounting firm that services clients in a wide range of industries from healthcare and technology to retail and government contracting. In this interview, Sylvia shares some of the key insights she offers to CEOs about business growth.

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Tags: Focus Area: Leadership, b2b, accounting firm, information technology, cpa, professional service firms, business growth strategy, CEO Profile Series

What Every CEO Needs to Know about Negotiation

negotiationEffective negotiation can mean the difference between a successful business deal and a missed opportunity. How can you enhance your negotiation skills and plan the strategy behind your next negotiation more effectively? We sat down with attorney Ellen Kandell, President of Alternative Resolutions LLC and a leading expert on negotiation, to learn more.

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Tags: Focus Area: Leadership, b2b, business strategy, mergers and acquisitions, CEO Knowledge Series, negotiation

Business Growth Strategies: Sometimes, Innovation Means Delaying Change

southwest_airlines_business_growth_strategyToday, nearly every discussion about business strategy inevitably covers the question of innovation. After all, we live in the most technologically advanced and economically complex business environment in history, and one that promises to only become more intense going forward. We all know that innovation -- whatever it is -- seems to be an obvious, essential ingredient in business growth strategy. But when and how do we innovate?
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Tags: b2g, Focus Area: Strategy, b2b, operational efficiency, information technology, market opportunity assessment, business growth strategy, innovation, CEO Growth Series

Why Every B2B CEO Should be Active on Social Media

B2B_CEO_SOCIAL_MEDIA_BLOG_7.7.2014In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter

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Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth

The Evolution of Hubspot and the Power of the Pivot for Business Growth

power_of_the_pivot_business_growthIn 2014, VentureBeat named Hubspot the #1 company in the rapidly growing marketing automation technology sector. This was an impressive accomplishment for a firm that had been founded less than a decade earlier, and whose competitors include many vendors who are both older and larger. How does a growth-driven company achieve a market-leading position so rapidly? What makes it possible to establish and maintain a dominant role as a recognized leader in your industry?

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Tags: Focus Area: Strategy, b2b, inbound marketing, business planning, b2b business growth, growth strategy, hubspot

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