Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter.
In 2014, VentureBeat named Hubspot the #1 company in the rapidly growing marketing automation technology sector. This was an impressive accomplishment for a firm that had been founded less than a decade earlier, and whose competitors include many vendors who are both older and larger. How does a growth-driven company achieve a market-leading position so rapidly? What makes it possible to establish and maintain a dominant role as a recognized leader in your industry?
The construction industry faces intense competitive pressures and a rapidly changing market environment. Increasing project complexity, ever-shifting financing and mounting project requirements further complicate the challenge facing those in the sector. However, a strategically focused construction firm can partner with a B2B business growth consultant and achieve lasting growth, by focusing on these priorities:
Tags: strategy, Focus Area: Strategy, b2b, change management, business planning, business strategy, strategic planning, executive communication, b2b business growth, selecting a business consultant, business consulting