Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Rudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy for this insightful interview.
Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series
Inbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.
One of the challenges many business owners face is that of deciding how they should go about making more money. The conventional wisdom that many business advisors and coaches give to their CEO clients is to look for every opportunity to generate greater profits. Unfortunately, this mindset is distracting and destructive to the success of your business.