Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Should B2B Companies Engage in Inbound Marketing, or in Content Marketing? The Answer Is Yes!

B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.

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Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy

5 Essential Keys to Driving Business Growth in the 'New Normal'

 

The outbreak and spread of COVID-19 has created an ever-evolving landscape of protocols, precautions, and pandemic-related pressures for businesses to navigate.

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Tags: leadership, Focus Area: Strategy, b2b, business growth strategy, pivot

CEO Profile with Rudy Burwell: Leadership and Business Excellence

rudy_burwellRudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy for this insightful interview.

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Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series

What Every CEO Needs to Know About Immigration Law

leading resources in immigration lawGlobal customers, investors and workforces require competitive enterprises to understand and adapt to the complexities and nuances of international policy. For U.S. companies, one major area of consideration is immigration law, and its impact on potential investors, owners, employees and partners. We sat down with attorneys Tom Fadoul, Jr., a principal with Offit Kurman and Michael Lin a partner with Braverman & Lin, both of whom are recognized in the field, to discuss the essentials of immigration law for CEOs:

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Tags: Focus Area: Strategy, b2b, international business, business growth strategy, CEO Knowledge Series, employment law, talent, immigration law

Grow vs. Go: The Critical Question for Boomer Business Owners

boomer_business_owner.jpgIf you’re between the ages of 51 and 71 right now, congratulations - you’re a member of the Baby Boomer generation. And if the title on your business card says CEO, President, Owner, Principal or Senior Partner, congratulations - you’re a BBO…a Boomer Business Owner. BBOs own nearly 70% of all businesses with employees, which totals nearly 4 million enterprises in the United States.

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Tags: Focus Area: Strategy, b2b, exit strategy, exit planning, business growth strategy, baby boomer, retirement planning, business valuation

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