Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Hubspot is quite literally the gold standard for integrated growth software and solutions. The analysts, experts, advisors, customers and market researchers all agree: Hubspot is by all accounts the best solution in the marketplace when you consider the balance between price, performance, integration and overall capabilities across the platform.
Tags: b2b, hubspot, Inside Sales Strategy, SMB, hubspot partner, Platform
The undisputed and continually growing significance of inside sales for B2B business growth makes having a strategically developed inside sales playbook more essential now than ever. In previous installments of this series we’ve discussed the inside sales process and how to structure and train your team, as well as the techniques and technologies that bolster a robust and effective inside sales operation.
Tags: b2b, b2b business growth, hubspot, Inside Sales Strategy, Training, Team
B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.
Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy
The outbreak and spread of COVID-19 has created an ever-evolving landscape of protocols, precautions, and pandemic-related pressures for businesses to navigate.
Tags: leadership, Focus Area: Strategy, b2b, business growth strategy, pivot
Rudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy for this insightful interview.
Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series
