Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

When All Sales Is Inside Sales: The B2B CEO's Guide to Building an Effective Inside Sales Strategy

The world of sales has been turned upside down by the COVID-19 crisis and sales professionals across the United States have found their efforts stymied, thrown into disarray or just outright derailed, as the traditional activities associated with many B2B sales processes have been held hostage to the global pandemic. As a result, many CEOs are asking themselves how to restart the growth engine, redirect their sales teams and rethink their approach to revenue generation.

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Tags: sales process, marketing strategy, b2b, sales strategy, business growth strategy, Inside Sales Strategy, Inside Sales Team, inside sales

Building an Effective Inside Sales Strategy: Defining Your Process

Inside sales is a process-focused discipline. Whereas outside sales teams have historically been provided with wide latitude to allocate their time, expenses and energies as they see fit, inside sales teams, in contrast, have been tightly managed in order to drive newfound leads to their outside sales counterparts as rapidly as possible.

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Tags: sales process, marketing strategy, b2b, sales strategy, business growth strategy, Cold Calling, Inside Sales Strategy, Inside Sales Team, inside sales

Why the Way Hubspot Does Things with Hubspot is Not the Way You Will Do Them With Hubspot

Hubspot is quite literally the gold standard for integrated growth software and solutions. The analysts, experts, advisors, customers and market researchers all agree: Hubspot is by all accounts the best solution in the marketplace when you consider the balance between price, performance, integration and overall capabilities across the platform.

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Tags: b2b, hubspot, Inside Sales Strategy, SMB, hubspot partner, Platform

Building An Effective Inside Sales Strategy: Leveraging HubSpot, Part 1

The undisputed and continually growing significance of inside sales for B2B business growth makes having a strategically developed inside sales playbook more essential now than ever. In previous installments of this series we’ve discussed the inside sales process and how to structure and train your team, as well as the techniques and technologies that bolster a robust and effective inside sales operation.

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Tags: b2b, b2b business growth, hubspot, Inside Sales Strategy, Training, Team

Should B2B Companies Engage in Inbound Marketing, or in Content Marketing? The Answer Is Yes!

B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.

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Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy

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