Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Contact Data Quality: The Hidden Crisis in Your CRM System

sales_person_at_laptop_2According to industry analysis, as many as 63% of all Customer Relationship Management (CRM) system implementations fail. One reason for this is that salespeople often feel that the CRM system is being primarily installed simply to track and report on their activities, rather then being provided to offer value-added information or resources that can improve their success.

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Tags: sales process, CRM, Focus Area: Sales, customer relationship management, data quality, sales execution, contact management

Grow vs. Go: The Critical Question for Boomer Business Owners

boomer_business_owner.jpgIf you’re between the ages of 51 and 71 right now, congratulations - you’re a member of the Baby Boomer generation. And if the title on your business card says CEO, President, Owner, Principal or Senior Partner, congratulations - you’re a BBO…a Boomer Business Owner. BBOs own nearly 70% of all businesses with employees, which totals nearly 4 million enterprises in the United States.

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Tags: Focus Area: Strategy, b2b, exit strategy, exit planning, business growth strategy, baby boomer, retirement planning, business valuation

CEO Profile with Sylvia Lagerquist: Helping CEOs Understand the Numbers

sylvia_lagerquist_cpaSylvia Lagerquist, CPA is the founder and president of Haines & Lagerquist CPAs, an award-winning, full-service public accounting firm that services clients in a wide range of industries from healthcare and technology to retail and government contracting. In this interview, Sylvia shares some of the key insights she offers to CEOs about business growth.

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Tags: Focus Area: Leadership, b2b, accounting firm, information technology, cpa, professional service firms, business growth strategy, CEO Profile Series

CEO Profile with Karen Young: Excellence in HR Leadership

Karen-Young-2Karen Young is the founder and president of HR Resolutions, a comprehensive provider of outsourced human resource solutions. She is an award-winning HR professional who carries both the Senior Professional in Human Resources (SPHR) and the Senior Certified Professional (SHRM-SCP) certifications. In this interview, Karen shares her insights on the rapidly changing world of business growth.

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Tags: content marketing, Focus Area: Leadership, sales strategy, professional service firms, business growth strategy, human resources, CEO Profile Series

The Difference Between a Growing Business and a Growth-Driven Business

growing_business_growth-driven_businessThere's no doubt that in our business culture, we widely recognize and celebrate growth. From the Fortune 100 to the Inc. 500, the recognition of growth as a core value of business is deeply established. But growth is not guaranteed.

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Tags: sales performance, Focus Area: Strategy, revenue generation, business growth strategy, CEO Readiness Series, sales-marketing alignment

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