Ken Schmidt on How to Harness Customer Feedback to Dominate the Marketplace

Ken Schmidt is the former Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme is how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:

“What are you willing to do today, that’s different than what you did yesterday, for the people who can put you out of business tomorrow?”.

Here is a short excerpt from Ken’s keynote presentation:



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