Innovation Insights:
The B2B Growth Blog


Douglas Wendt’s Interview with Metro Weekly on Brand Strategy

The following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas…
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Understanding the Elements of a Successful Value Proposition

Business leaders today are constantly operating in the middle of two extremes. On the one side are all of the tactical demands of the business - tasks, issues, crises and…

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How Breakthrough Brand Strategy Can Strengthen Your Business

Why should customers choose your business? That is the most pressing question for any company or organization. How you answer this question will largely determine the level of…

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