Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
By Doug Wendt, Chief Growth Officer and Chris Bryant, HubSpot Technical Lead
For more than twenty-five years, I've worked in the profession of growing B2B companies. And for most, if not all, of that time, I have observed that the vast majority of businesses put a surprisingly weak focus on managing data quality and accuracy in their sales and marketing activities.
It’s no surprise that the pandemic-driven shift from live to virtual events has changed the way we plan, implement, and interact during meetings of all kinds, from weekly sales meetings to large-scale summits.
Tags: business strategy, engagement, growth strategy, business growth strategy, Zoom, virtual events, online events, participant experience, breakout sessions, event hosts, event organizer, pre-event marketing strategy, post-event follow-up, new business normal, ROI
With the growing importance on online relationships and virtual platforms to support business growth, the power and potential of LinkedIn has never been more evident. On July 22, 2020 Wendt Partners hosted a webinar featuring a panel of experts to discuss the role of LinkedIn in the new business normal and strategies for leveraging the platform’s unique strengths to build business relationships.
The world of sales has been turned upside down by the COVID-19 crisis and sales professionals across the United States have found their efforts stymied, thrown into disarray or just outright derailed, as the traditional activities associated with many B2B sales processes have been held hostage to the global pandemic. As a result, many CEOs are asking themselves how to restart the growth engine, redirect their sales teams and rethink their approach to revenue generation.