In the business-to-business (B2B) environment, the strength of your sales team remains of paramount importance. Equally important, however, is the nature and depth of your sales strategy. As a CEO looking to achieve greater growth in your business, the first thing you want to know is how to improve sales, through a combination of a clear strategy and a strong team.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
In the business-to-business (B2B) environment, the strength of your sales team remains of paramount importance. Equally important, however, is the nature and depth of your sales strategy. As a CEO looking to achieve greater growth in your business, the first thing you want to know is how to improve sales, through a combination of a clear strategy and a strong team.Tags: Focus Area: Sales, CRM, sales assessment, sales performance, b2b business growth, revenue generation
In order to effectively develop a business growth strategy for your business-to-business (B2B) company, you must begin with a thorough assessment. After all, you need to understand your present growth capacity before you make plans that rely on a healthy ability to execute.
Tags: CRM, Focus Area: Strategy, customer relationship management, revenue generation, business growth strategy
As you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.
Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound
Rudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy recently at the Tower Club of Tysons Corner for this interview.
Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series
Inbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.
Tags: sales process, marketing strategy, CRM, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, b2b business growth, customer relationship management, hubspot
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