Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Choosing the Right Inbound Marketing Package

TeamMeetingPicAre you ready to take your marketing strategy to the next level and implement inbound marketing? While it may seem like a daunting task, there are many consulting firms out there that offer packages specially formatted to cater to all of your inbound marketing needs. Here are five factors that should be considered when you purchase an inbound marketing package:

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5 Keys to Choosing the Right Strategic Planning Consultant

choose_a_strategic_planning_consultant_meetingStrategic planning can be a powerful process to guide your business or nonprofit toward new goals and prepare your team for effective change. In order to accomplish this, however, you need to choose the right strategic planning consultant. Here are five essential qualities to look for as you choose your next strategic planning consultant:

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Tags: Focus Area: Strategy, b2b, change management, facilitation, business planning, business strategy, strategic planning

Five Digital Marketing Drivers That Will Transform Your Business

marketing_driversThe field of business-to-business (B2B) and business-to-government (B2G) marketing is undergoing rapid change. As these changes continue to evolve, they are forcing a fundamental rethinking process for CEOs and marketing executives alike. Consider these major trends:
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Tags: content marketing, marketing strategy, b2g, Focus Area: Marketing, b2b, inbound marketing

Supercharge Your Sales: Five Steps You Can Take to Achieve Success

supercharge_your_sales_five_stepsSales is the lifeblood of any business. Achieving and maintaining consistent sales growth is a complex task that requires many elements to successfully work together if you are to see lasting results. As a business owner today, you are faced with many challenges that make selling much more difficult than it was in the past.
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Tags: content marketing, blog strategy, sales process, marketing, marketing plan, marketing strategy, CRM, sales performance, sales training, sales coaching, Focus Area: Sales

Focusing on Fundamentals: How a Clear Focus Can Drive Success in Your Business

focusing_on_fundamentalsOne of the challenges many business owners face at the start of a new year is deciding how to achieve their growth goals. Choosing a course of action means assessing the prior year's performance, selecting key metrics and organizing your team to succeed. With all of the competing priorities calling for your attention, there's one thing you can do that will have a direct impact on your results this year: focus on the fundamentals.

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