Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Here’s a Quick Litmus Test to Evaluate Your Company’s Readiness for Growth

business_card_walletIn order to effectively develop a business growth strategy for your business-to-business (B2B) company, you must begin with a thorough assessment. After all, you need to understand your present growth capacity before you make plans that rely on a healthy ability to execute.

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Tags: CRM, Focus Area: Strategy, customer relationship management, revenue generation, business growth strategy

Good, Better, Best: How to Choose the Right B2B Digital Strategy

Good-Better-Best.jpgAs you develop your company's approach to business growth, one of your top priorities will be to select an effective digital strategy. Digital innovation has dropped the cost of content publishing to essentially zero. At the same time, digital execution has become far more technically complex than the traditional processes it has largely replaced.

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Tags: content marketing, CRM, Focus Area: Strategy, inbound marketing, customer relationship management, hubspot, digital strategy, integrated inbound

CEO Profile with Rudy Burwell: Leadership and Business Excellence

rudy_burwellRudy Burwell is a visionary business and civic leader with a passion for excellence. As the President & CEO of the Burwell Group, he has developed a dynamic business model that has engaged his company in the technology, manufacturing and distribution fields. A key part of his strategy has involved working with Wendt Partners to develop new business growth models. We sat down with Rudy recently at the Tower Club of Tysons Corner for this interview.

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Tags: b2g, govcon, government contracting, Focus Area: Leadership, b2b, b2b business growth, competitive differentiation, manufacturing, supply chain, federal markets, business consulting, electronics, technology, distribution, mergers and acquisitions, due diligence, market opportunity assessment, M&A, CEO Profile Series

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