Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

7 Dirty Secrets about Inbound Marketing (They Won’t Tell You)

inbound_marketing_mike_volpe.jpgInbound marketing is one of the hottest concepts in business growth today. Built around a comprehensive vision for creating new customer relationships online, the idea behind inbound has evolved over the years but was largely evangelized and institutionalized thanks to Brian Halligan and Dharmesh Shah, the co-founders of Hubspot.

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Tags: sales process, marketing strategy, CRM, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, b2b business growth, customer relationship management, hubspot

Business Growth Strategies: Your Brand’s a Mess, But Your Logo's Fine

logo_design_workbookThe competitive marketplace is as challenging as ever, and many CEOs are looking for new ideas and insights that can help them catapult their company to success in an increasingly demanding environment. Among the options many consider is to pursue a corporate rebranding.

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Tags: branding, brand strategy, Focus Area: Strategy, business strategy, business execution, customer relationship management, Business Growth Series, customer experience

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