Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

The Difference Between a Growing Business and a Growth-Driven Business

growing_business_growth-driven_businessThere's no doubt that in our business culture, we widely recognize and celebrate growth. From the Fortune 100 to the Inc. 500, the recognition of growth as a core value of business is deeply established. But growth is not guaranteed.

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Tags: sales performance, Focus Area: Strategy, revenue generation, business growth strategy, CEO Readiness Series, sales-marketing alignment

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