Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Executive Relationship Marketing Can Enhance Your Growth Strategy

executive_relationship_marketingDeveloping a comprehensive model for business growth is an essential requirement for success in today's hypercompetitive marketplace. Social selling. Inbound marketing. Digital engagement. Sales-marketing alignment: there are so many priorities essential to an integrated growth strategy. For some firms, Executive Relationship Marketing (ERM) could be a high-impact strategic asset.

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Tags: Focus Area: Strategy, business strategy, b2b business growth, customer relationship management, business development, sales effectiveness, CEO Readiness Series

What Every CEO Needs to Know about Negotiation

negotiationEffective negotiation can mean the difference between a successful business deal and a missed opportunity. How can you enhance your negotiation skills and plan the strategy behind your next negotiation more effectively? We sat down with attorney Ellen Kandell, President of Alternative Resolutions LLC and a leading expert on negotiation, to learn more.

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Tags: Focus Area: Leadership, b2b, business strategy, mergers and acquisitions, CEO Knowledge Series, negotiation

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