Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

What Every CEO Needs to Know about Workplace Strategy

carr_workplacesIn developing a business growth strategy, every CEO needs to see the workplace as a strategic asset. Creating and fostering the right work culture may involve reconfiguration of current space, offering coworking opportunities, anticipating rapid entry into new markets or supporting a distributed workforce. We sat down with Angie O'Grady, president of Carr Workplaces, to discuss important workplace considerations for CEOs as they plan for growth.
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Tags: Focus Area: Strategy, employee culture, office business centers, coworking, business growth strategy, CEO Knowledge Series, office space, workforce development, workplace design, collaboration

How Hubspot CRM is a Game Changer for B2B Business Growth

Hubspot_CRM_LogoThree weeks ago, marketing automation company Hubspot announced the launch of Hubspot CRM, a new customer relationship management (CRM) application that will be a fully integrated part of the Hubspot platform. Currently in public beta (present Hubspot customers and partners can request access) and soon to be fully launched, the Hubspot CRM product represents a new approach to sales relationship management.
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Tags: CRM, sales performance, sales training, Focus Area: Sales, lead generation, b2b business growth, customer relationship management, revenue generation, business development, customer experience

What Every CEO Needs to Know about Alternative Dispute Resolution

dispute_resolutionEffectively managing conflicts is an essential skill for every CEO, especially in the complex business environment companies face today. The marketplace is littered with businesses who were seriously damaged or, worse yet, brought to failure by ineffective management of disputes or disagreements, whether they be arguments among business owners or shareholders; grievances presented by employees; or hostile actions pursued by unsatisfied customers. One powerful tool for responding effectively to conflicts is alternative dispute resolution. We asked attorney Ellen Kandell, President of Alternative Resolutions LLC, to provide an essential overview of what every CEO should know about ADR.

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Tags: Focus Area: Leadership, leadership strategy, business growth strategy, CEO Knowledge Series, dispute resolution, mediation, arbitration

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