The millennial generation is on its way to becoming the largest age cohort in the workforce today. As more and more Baby Boomers retire, and with the demographic reality that Generation X is half its size, the millennial generation represents a massive wave of energy and employees who will rapidly become the dominant force in your company. In fact, by 2025 they will make up 75% of the overall workforce. 
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
The millennial generation is on its way to becoming the largest age cohort in the workforce today. As more and more Baby Boomers retire, and with the demographic reality that Generation X is half its size, the millennial generation represents a massive wave of energy and employees who will rapidly become the dominant force in your company. In fact, by 2025 they will make up 75% of the overall workforce. Tags: Focus Area: Leadership, CEO Knowledge Series, corporate culture, gen-y, emerging workforce, organizational development, millennials, employee onboarding, effective management
According to The Wall Street Journal, USA Today and other news organizations, corporate America is losing its taste for Chief Operating Officers (COOs). In fact, the trend toward eliminating the position is so dramatic that the Journal declared that we need to "Add COOs to the Endangered Species List". What does this shift mean for your business?
Tags: Focus Area: Leadership, executive communication, business execution, business growth strategy, CEO Answers Series, COO, Chief Financial Officer, CFO, Chief Operating Officer
One of the most critical decisions you can make as a CEO is to select and commit to a technology platform that supports the growth objectives of your business. Many companies try to grow without a consistent set of tools in place to support that growth. However, the sheer complexity of sustaining growth results in a whole new range of problems: ignored leads, missed opportunities and confused priorities. On the other hand, selecting systems without a common strategy and integrated approach will result in many of the same problems. With these risks in mind, how do you choose the right tools for the job?
Tags: CRM, Focus Area: Strategy, business software, marketing automation, customer relationship management, salesforce.com, hubspot, business growth strategy, sales effectiveness, CEO Answers Series, email marketing, stages of growth
Trademark law is critical to an effective business growth strategy, and a trademark is one of the most valuable brand assets that a busines can develop. In the B2B market, companies need to invest in trademark strategy and protection whether they provide products or deliver services. We recently sat down with attorney Josh Gerben of Gerben Law Firm, a nationally recognized, award-winning trademark law firm, to discuss what every CEO should know about trademarks.Tags: marketing strategy, brand strategy, Focus Area: Marketing, business strategy, trademark law, registered trademark, intellectual property, brand protection, CEO Knowledge Series
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