Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Business Growth Strategies: Sometimes, Innovation Means Delaying Change

southwest_airlines_business_growth_strategyToday, nearly every discussion about business strategy inevitably covers the question of innovation. After all, we live in the most technologically advanced and economically complex business environment in history, and one that promises to only become more intense going forward. We all know that innovation -- whatever it is -- seems to be an obvious, essential ingredient in business growth strategy. But when and how do we innovate?
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Tags: b2g, Focus Area: Strategy, b2b, operational efficiency, information technology, market opportunity assessment, business growth strategy, innovation, CEO Growth Series

Business Growth Strategies: To Make the Most, Focus on the Least

ambulances_-_business_growth_strategyOne of the challenges many business owners face is that of deciding how they should go about making more money. The conventional wisdom that many business advisors and coaches give to their CEO clients is to look for every opportunity to generate greater profits. Unfortunately, this mindset is distracting and destructive to the success of your business.

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Tags: Focus Area: Strategy, exit strategy, operational efficiency, b2b business growth, strategic sale, business growth strategy, capital equipment, revenue and profit, CEO Growth Series

7 Signs Your Startup Is Not Ready for Angel Investors & What To Do About It

7_Signs_Startup_Not_Ready_Angel_FundingDo you have an exciting business concept? Perhaps it involves technology that will disrupt a market or change the world. Conventional wisdom says that, after putting in a few months of hard work on your part, designing some wireframes and mockups, writing multiple lines of code and creating a short PowerPoint pitch deck, it's time to go and seek angel investors. Or is it?

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Tags: Focus Area: Strategy, startup, entrepreneurship, startup strategy, business growth strategy, angel investors, raising startup capital, startup capital, CEO Readiness Series

The Top 25 Business Growth Blogs and Resources for B2B CEOs

Top_25_B2B_Growth_Blogs_7.7.2014Through my experience working with executives, I have learned that it is essential for CEOs to have the opportunity to engage in meaningful conversations with peers and thought leaders. Leadership can be inherently lonely at the top. Rapidly evolving technology, however, is changing the way we do business by providing executives with platforms to engage one another as thought leaders around key issues. This new business landscape empowers CEOs with the information and resources necessary to make informed decisions in a timely manner.

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Tags: blog strategy, Focus Area: Leadership, b2b business growth, business growth strategy

Why Every B2B CEO Should be Active on Social Media

B2B_CEO_SOCIAL_MEDIA_BLOG_7.7.2014In the past, executives were privy to more information about their company’s products and services than any other stakeholder. The advent of social media, however, is compelling executives to adapt their role in order to remain knowledgeable and competitive in the market. Some of the largest B2B discussions are now taking place online through social media outlets like LinkedIn, Pinterest, Facebook, SlideShare and Twitter

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Tags: brand strategy, brand identity, social media, Focus Area: Leadership, b2b, communication, business leadership, leadership strategy, b2b business growth

The Evolution of Hubspot and the Power of the Pivot for Business Growth

power_of_the_pivot_business_growthIn 2014, VentureBeat named Hubspot the #1 company in the rapidly growing marketing automation technology sector. This was an impressive accomplishment for a firm that had been founded less than a decade earlier, and whose competitors include many vendors who are both older and larger. How does a growth-driven company achieve a market-leading position so rapidly? What makes it possible to establish and maintain a dominant role as a recognized leader in your industry?

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Tags: Focus Area: Strategy, b2b, inbound marketing, business planning, b2b business growth, growth strategy, hubspot

5 Ways You Can Begin Achieving Social Selling Results Now

social_selling_teamDigital business has evolved rapidly over the last decade. From the early days of companies establishing websites as their digital storefronts to entire departments focused on building and maintaining online communities, digital continues to change and evolve as a core business function. In particular, the new digital business landscape has forced sales teams to evolve to stay in tune with a rapidly changing sales environment.

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Tags: sales performance, social media, online marketing, Focus Area: Sales, business leadership, social selling

What One Social Entrepreneur Learned About the Buyer's Journey

patrick_social_entrepreneur_inbound_marketing_blog_smallBefore joining Wendt Partners, I co-founded an education travel company offering university students, faculty, and young professionals full-immersion programs in rural Africa and South America. My experience working with this young company enabled me to gain insights into what it really takes to grow a business, focusing on marketing strategies and action plans that result in growth.

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Tags: marketing strategy, online marketing, Focus Area: Marketing, inbound marketing, b2b business growth, social entrepreneurship

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