For many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
For many business-to-business (B2B) companies, social selling is a concept that is much discussed, largely misunderstood and rarely put into meaningful practice. Thanks to the proliferation of social media platforms and the confluence of radical changes in the sales and marketing environment today, many B2B sales teams are feeling genuinely overwhelmed when it comes to how they should approach the marketplace.
Tags: CRM, sales performance, sales training, Focus Area: Sales, marketing automation, social selling, revenue generation, linkedin, salesforce.com
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