Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

How Hubspot-Salesforce Integration Supercharges B2B Business Growth

salesforce_hubspot_integrationPerhaps you've been wondering if the business process benefits of ERP software would ever reach the sales and marketing side of the enterprise, so that you can better drive business growth. Well, I'm pleased to inform you that the future has arrived.
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Tags: CRM, sales performance, Focus Area: Marketing, inbound marketing, business software, marketing automation

5 Essential Strategies for Effective Employee Culture Surveys

8556682467_f650f29803Studies over the years have shown that trust is the most important factor in a successful workplace. But how can you be sure that such a vital key to success is a part of your employees’ workplace experience? That’s where employee culture surveys come in. These surveys are designed specifically for the purpose of analyzing the teamwork, work ethic, attitude and work culture of your company.  

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Tags: strategy, Focus Area: Leadership, training and development, communication, survey, employee culture, engagement

Choosing the Right Inbound Marketing Package

TeamMeetingPicAre you ready to take your marketing strategy to the next level and implement inbound marketing? While it may seem like a daunting task, there are many consulting firms out there that offer packages specially formatted to cater to all of your inbound marketing needs. Here are five factors that should be considered when you purchase an inbound marketing package:

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5 Essential Leadership Skills for CEOs

LeadershipSkills_BlogPicAs the CEO of your company, you have a lot of responsibilities. You must manage your employees, clients, partners, and sometimes your competitors - along with your products, sales, etc. It may seem like a lot to ask of an individual, and it is. Your position requires strong leadership skills above all others. Here are five skills that will help you guide your business in the right direction.

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Tags: Focus Area: Leadership

5 Keys to Choosing the Right Strategic Planning Consultant

choose_a_strategic_planning_consultant_meetingStrategic planning can be a powerful process to guide your business or nonprofit toward new goals and prepare your team for effective change. In order to accomplish this, however, you need to choose the right strategic planning consultant. Here are five essential qualities to look for as you choose your next strategic planning consultant:

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Tags: Focus Area: Strategy, b2b, change management, facilitation, business planning, business strategy, strategic planning

5 Key Lessons about Business Software Learned from New York City

how_to_implement_business_software_lessons_learned_citibikeImplementing business software is one of the most challenging tasks a CEO can take on. Whether you're converting to a new Enterprise Resource Planning (ERP) platform to run operations or adding a more powerful Customer Relationship Management (CRM) system to improve sales, when you take the leap from one system to another, it is always a high-stakes, high-risk, high-stress experience. Here are five valuable lessons for your next software project.
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Tags: CRM, ERP, Focus Area: Strategy, operational assessment, new york, business software, marketing automation

4 Valuable Strategy Tools for Innovative Startup CEOs

ceo_startup_strategies_idea_wallStartup companies face many unique challenges as they seek to establish a strong position in the marketplace. As a CEO, you can guide your company to success by taking advantage of these four proven startup strategies:

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Tags: value proposition, positioning, Focus Area: Strategy, b2b, business planning, business strategy, startup

Five Compelling Reasons to Adopt Inbound Marketing Now [Infographic]

adoption_of_inbound_marketing_chart_graphicInbound marketing offers a revolutionary approach to marketing - one that can truly transform your business, and take you far beyond the limitations of traditional 'interruption' marketing. Here are five compelling reasons why you need to adopt it now:

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Tags: blog strategy, marketing strategy, social media marketing, Focus Area: Marketing, inbound marketing, lead nurturing, lead generation, seo

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