What do a Japanese company with a history of building world-class cars and America's largest food bank have in common? They both understand the critical value of an effective operational strategy. The Food Bank for New York City learned an essential lesson that dramatically impacted its charitable mission, thanks to the power of strategy.
Innovation Insights
The B2B Business Growth Blog
Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.
Tags: Focus Area: Strategy, kaizen, new york, operational assessment, six sigma, value proposition
The field of business-to-business (B2B) and business-to-government (B2G) marketing is undergoing rapid change. As these changes continue to evolve, they are forcing a fundamental rethinking process for CEOs and marketing executives alike. Consider these major trends:
Tags: b2b, b2g, content marketing, Focus Area: Marketing, inbound marketing, marketing strategy
Download Free Guide
Follow Us
