Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Top Mobile Marketing Trends to Watch in 2013

top_mobile_marketing_trends_to_watchThink about your mobile phone for a second… where is it right now? If I was a betting man, I'd wager that just a quick glance from your computer screen or a swift reach for your pocket is all it takes to locate it. BUT, that wasn't just a lucky guess.

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Tags: strategy, CRM, online marketing, Focus Area: Marketing, b2b, sales

Douglas Wendt’s Interview with Metro Weekly on Brand Strategy

metroweekly_stacked_blogThe following is an interview dialogue between Jessica Vaughan, a journalist with Washington, D.C’s Metro Weekly, and Wendt Partners founder and senior strategist Douglas Wendt. The topic is the importance of brand strategy to the future of businesses, associations and nonprofits as they seek to serve customers or members and grow their organizations.
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Tags: branding, strategy, marketing strategy, value proposition, brand strategy, brand identity, web strategy, web marketing, Focus Area: Strategy

Focusing on Fundamentals: How a Clear Focus Can Drive Success in Your Business

focusing_on_fundamentalsOne of the challenges many business owners face at the start of a new year is deciding how to achieve their growth goals. Choosing a course of action means assessing the prior year's performance, selecting key metrics and organizing your team to succeed. With all of the competing priorities calling for your attention, there's one thing you can do that will have a direct impact on your results this year: focus on the fundamentals.

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