Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

3 Keys to Post-Sequester Sales Success for Government Contractors

3_keys_to_post-sequester_sales_successGovernment contractors today face enormous challenges. Federal budgets are shrinking. GovCon competition is dramatically increasing. Regulatory challengs are daunting. And now, the 'unthinkable' sequester has taken hold, requiring a 'meat cleaver' approach to federal spending across virtually every agency and program.

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Tags: strategy, marketing strategy, b2g, govcon, government contracting, Focus Area: Sales

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