Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

The Benefit Corporations are Coming for Your Customers: Are You Ready?

the_benefit_corporations_are_coming_customersIn an article today, The New York Times profiled the rising and falling fortunes of Ocean Village, a massive, brutalist multi-building housing complex in the Far Rockaways section of Queens. This massive eyesore was in sorry shape before Hurricane Sandy, and was nearly uninhabitable afterward. And yet, the day after the superstorm tore the neighborhood even further apart, a new owner signed the papers to purchase Ocean Village.

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Tags: branding, strategy, benefit corporations, Focus Area: Leadership

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