Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Ken Schmidt on How to Harness Customer Feedback to Dominate the Marketplace

ken_schmidt_how_to_harness_customer_feedbackIn November 2011, more than four hundred CEOs came together in Washington, D.C. for the 2011 SmartCEO G3 Conference. The event’s keynote speaker was Ken Schmidt, Brand Visionary and Communications Strategist for Harley-Davidson Motor Company. His theme was how to harness customer feedback to dominate the marketplace. Ken’s signature phrase is about the importance of focusing on your customers in building your brand:

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Tags: branding, strategy, sales process, marketing, marketing plan, marketing strategy, value proposition, brand strategy, brand identity, CRM, sales performance, Focus Area: Leadership

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