Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Why the Way Hubspot Does Things with Hubspot is Not the Way You Will Do Them With Hubspot

Hubspot is quite literally the gold standard for integrated growth software and solutions. The analysts, experts, advisors, customers and market researchers all agree: Hubspot is by all accounts the best solution in the marketplace when you consider the balance between price, performance, integration and overall capabilities across the platform.

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Tags: b2b, hubspot, Inside Sales Strategy, SMB, hubspot partner, Platform

Developing An Effective Inside Sales Strategy: Leveraging HubSpot, Part 1

The undisputed and continually growing significance of inside sales for B2B business growth makes having a strategically developed inside sales playbook more essential now than ever. In previous installments of this series we’ve discussed the inside sales process and how to structure and train your team, as well as the techniques and technologies that bolster a robust and effective inside sales operation.

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Tags: b2b, b2b business growth, hubspot, Inside Sales Strategy, Training, Team

Developing An Effective Inside Sales Strategy: Training Your Team

If there was ever any doubt about the essential role of inside sales in business growth and profitability, several months of unprecedented reliance on contactless meeting and transaction modalities has shown B2B business owners exactly how critical inside sales is—and exactly how powerful a well-developed inside sales playbook can be in fueling success. A high-performing inside sales strategy requires assembling the right team and equipping them with the technology and tools to implement the techniques involved with lead generation and new business acquisition. However, no inside sales playbook is complete without a strategy in place for training your team.

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Tags: sales training, sales strategy, b2b business growth, business growth strategy, Inside Sales Team, Training, Team, business model

Developing An Effective Inside Sales Strategy: Building Your Team

A strategically developed inside sales playbook has long been a critical component of success for B2B companies, and our evolving business landscape has made it even more so. Capitalizing on the agility and innovation needed to navigate the world of contactless sales, a purposefully structured inside sales team can leverage the process and techniques in your playbook for lead generation and business acquisition in changing circumstances and shifting geographies.

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Tags: sales process, sales, lead generation, sales strategy, StrategyFirst, sales effectiveness

Building An Effective Inside Sales Strategy: Techniques That Engage And Convert

The importance and efficacy of inside sales was already steadily increasing as the digital transformation continued to shape every aspect of our lives, including how we conduct business. And then a global health crisis struck, and suddenly, almost all sales had to be inside sales. Businesses are now presented with the challenge of quickly adapting to remain relevant and profitable, and developing a strong inside sales playbook is crucial to making the transition.

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Tags: lead generation, Traffic Generation, Cold Calling, Inside Sales Strategy

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