Innovation Insights

The B2B Business Growth Blog

Innovation Insights explores the impact of new and emerging concepts in sales, marketing, strategy and leadership for CEOs of growth-driven business-to-business companies.

Developing An Effective Inside Sales Strategy: Building Your Team

A strategically developed inside sales playbook has long been a critical component of success for B2B companies, and our evolving business landscape has made it even more so. Capitalizing on the agility and innovation needed to navigate the world of contactless sales, a purposefully structured inside sales team can leverage the process and techniques in your playbook for lead generation and business acquisition in changing circumstances and shifting geographies.

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Tags: sales process, sales, lead generation, sales strategy, StrategyFirst, sales effectiveness

Building An Effective Inside Sales Strategy: Techniques That Engage And Convert

The importance and efficacy of inside sales was already steadily increasing as the digital transformation continued to shape every aspect of our lives, including how we conduct business. And then a global health crisis struck, and suddenly, almost all sales had to be inside sales. Businesses are now presented with the challenge of quickly adapting to remain relevant and profitable, and developing a strong inside sales playbook is crucial to making the transition.

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Tags: lead generation, Traffic Generation, Cold Calling, Inside Sales Strategy

The Essential Role of Communications in the Office Re-Occupancy Process

As the United States begins the complex process of staging a return to business under the shadow of COVID-19, the process by which building re-occupancy takes place will prove to be extraordinarily pivotal to the ultimate success of the nation’s economic recovery.

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Tags: Property Management, Strategic Communication, Health & Safety, Office Re-Occupancy

Building the Elements of Your Inside Sales Playbook

Due to its wide market reach, versatility, and capacity for high-volume lead generation, inside sales has been touted by business growth strategists as a valuable component of B2B revenue strategy for some time.

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Tags: sales strategy, b2b business growth, business growth strategy, workforce development, operations

Should B2B Companies Engage in Inbound Marketing, or in Content Marketing? The Answer Is Yes!

B2B companies face a myriad of choices as they formulate a marketing strategy that will position them for maximum impact. One of the most pivotal questions surrounds how to best leverage inbound marketing and content marketing—a question made all the more complex by two commonly held misconceptions.

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Tags: content marketing, marketing strategy, b2b, inbound marketing, business growth strategy

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